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https://evnuir.vnu.edu.ua/handle/123456789/26308
Title: | Verbal means of expressing persuasiveness in English eco-advertising |
Authors: | Shevchuk, Anna V. |
Affiliation: | Кафедра англійської філології 035 Філологія (Германські мови та літератури (переклад включно), перша - англійська) |
Bibliographic description (Ukraine): | Shevchuk A. V. Verbal means of expressing persuasiveness in English eco-advertising : робота на здобуття кваліфікаційного ступеня магістра : спец. 035 Філологія (Германські мови та літератури (переклад включно), перша - англійська) / наук. кер. В. М. Юшак ; Волинський національний університет імені Лесі Українки. Луцьк, 2024. 76 с. |
Issue Date: | 2024 |
Date of entry: | 9-Dec-2024 |
Publisher: | Волинський національний університет імені Лесі Українки |
Supervisor: | Юшак, Вікторія Миколаївна |
Keywords: | advertising discourse eco-discourse persuasiveness argumentation verbal means multimodality |
Abstract: | The master's thesis is devoted to the study of verbal means of persuasion in English eco-advertising. The modern advertising discourse and its characteristics, persuasiveness as a function of advertising discourse, as well as argumentation are considered. The concept of eco-advertising as a subtype of social advertising and the multimodal nature of advertising discourse are studied. It was found that the verbal peculiarities of persuasiveness in English eco-advertising are implemented using lexical-stylistic means to create vivid images, associations and draw upon background knowledge, syntactic-stylistic means to organize components at the sentence level, and phonetic-stylistic means for easy memorization. It was determined that paralinguistic means serve as arguments and enhance verbal means to increase the persuasive effect. |
URI: | https://evnuir.vnu.edu.ua/handle/123456789/26308 |
Content type: | Master Thesis |
Appears in Collections: | FIF_KR (2024) |
Files in This Item:
File | Description | Size | Format | |
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shevchuk_2024.pdf | 34,9 MB | Adobe PDF | View/Open |
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