Аналіз ключових медіатехнологій: теоретико-термінологічний та функціональний аспекти

Abstract

У статті проаналізовано технології як поняття і явища всеохопні та власне масовокомунікаційні, з’ясовано, що до появи технології панувало мистецтво. З появою технологій оригінальне стало доступним для всіх. Момент переходу від мистецтва до технологій фактично створив людські цивілізації. In the article the technologies are analyzed as general and actually mass communication concepts and phenomena. First "technology" is interpreted in wide and narrow meanings: 1) sum of knowledge that can be used for producing goods and services in present resources; 2) methods of transformation in the process of making products of substance, energy and information. It is farther noticed that communicative technologies – only part of large list of the machine-building, informative, innovative and others like that. The author marked: if to think globally and remember, that treatment of nature / culture – it is communication, then any technology can be communicative. Besides – technology is not only a culture but also that, actually, does this culture mass. An art dominated before appearance of technology. With appearance of technology the original became accessible for all. Transition moment from an art to technology in fact created human civilizations. In the end we analyzed modern dominant communicative technologies: propaganda, psychoanalysis, performance.